curriculum vitae

Director, Learning Experience & Excellence | ASME | 2018 - Present

Lead learning product strategy, lifecycle execution, and product operations for a portfolio of professional education, credentialing, and certification products serving engineers and technical professionals. Own roadmap development, market and customer discovery, portfolio rationalization, go-to-market readiness, platform/vendor implementation, and KPI tracking across L&D, Personnel Certification, Membership, Marketing, Sales, IT, Legal, Finance, and Standards teams.

Selected Product Leadership Projects:

• Flagship Product Launch - Virtual Classroom: Took Virtual Classroom from urgent market need to scaled product line in 3 months; defined the MVP, value proposition, customer/instructor experience, web messaging, training model, and launch readiness; built a $4M+ product line and scaled from ~400 learners and 50+ courses in Year 1 to ~3,000 learners and 220 courses in Year 2 while maintaining strong learner satisfaction (NPS 41.22 in Year 1; 46.84 in 2026).

• Certification Product Launch - GDTP-2018: Directed the launch of ASME’s modernized GDTP-2018 certification exam, leading cross-functional execution across exam development, psychometric standard setting, beta validation, pricing, systems integration, legal review, marketing, and web readiness; generated a waitlist of 500 prospective participants in four months, exceeding the prior year’s 386 total applications and demonstrating strong market demand ahead of launch.

• Customer Experience / Voice of Customer: Created a closed-loop VOC program by streamlining the course survey to 20 questions and using NPS, qualitative feedback, product data, and in-market testing to guide product decisions; increased survey completion to 73% (25% lift), reduced survey time from 14.5 to 7.2 minutes for Virtual Classroom and 10.4 to 7.1 minutes overall, and helped raise overall NPS to 42.19, a 7.19-point gain and 20.5% relative increase.

• Product Portfolio Strategy / Rationalization: Built data-driven portfolio strategy using importance-performance analysis, revenue concentration, course evaluation, and pricing data; recommended sunsetting 31 low-impact courses and prioritizing 4 high-value updates, saving ~$90K and freeing capacity for new development and marketing; shifted pricing economics from high-AOV/low-order risk ($1,400 AOV/600 orders) toward broader adoption ($800 AOV/1,400 orders).

• Growth & Acquisition - SEO / AEO: Modernized L&D’s digital acquisition strategy and positioned the portfolio for AI-driven search and Answer Engine Optimization by standardizing product naming with search-volume data, optimizing high-value product and collection pages, improving metadata and keyword architecture across ~120 pages, and streamlining 310 web pages to 62; increased organic sessions by 63% on top-selling pages, improved sessions by 49% across optimized pages, and grew organic search to ~50% of L&D web traffic.

• Digital Transformation - Digital Badges: Led enterprise digital credential transformation by implementing Accredible, developing badge taxonomy, governance, rubric, and intake processes, and integrating badge workflows with Docebo; scaled from a 54-badge FY23 pilot to 951 badges in FY24 and 1,925 in FY25, with FY25 badge opens 54% above platform average and shares 30% above benchmark.

• Cross-Functional Product Launch - Course Builder: Owned Course Builder from MVP to scale as a self-publishing platform for SME-developed on-demand courses; defined the application-to-launch workflow, developer toolkit, QA rubrics, dashboards, and application windows while partnering with Marketing and Sales on acquisition and commercialization; approved 20 applications, reduced approval cycle time by 17 days, and launched flagship courses in 149 days.

Additional Portfolio & Leadership Impact

• Repositioned L&D’s On Demand catalog from a legacy course library into a scalable, learner-centered product portfolio by improving content quality, expanding flexible learning formats, and aligning offerings to market demand; contributed to $1M in year-to-date revenue recognition, the highest recorded in the system, while diversifying portfolio revenue streams and expanding learner access.

• Transformed Personnel Certification into a strategic growth portfolio, generating approximately $586K in application/exam revenue, exceeding the highest FY26 target by 18% and budget by 34%, while issuing 2,103 certifications, 31% above target.

• Directed enterprise Product Portfolio Management transformation with Forrester; co-authored business cases for portfolio modernization, credentialing growth, and product management capability; launched an NPD cohort for 25 product professionals with 250+ touchpoints on discovery, market sizing, competitive analysis, and financial modeling.

Manager of Education / Instructional Designer | MakerBot | 2015 - 2018

• Established and launched the MakerBot Certification program; led requirements gathering, scope definition, stakeholder management, curriculum design, implementation, and post-launch support while developing global LMS content for reseller sales training, technical training, customer certification, and onboarding.

• Co-authored the MakerBot Educators Guidebook, an industry-recognized instructional resource with educational content, lesson plans, and classroom applications for 3D printing.

• Designed and developed global content for MakerBot University, a company-wide LMS used for reseller sales training, technical training, customer certification and employee on-boarding.

• Execution of a global sales technical training certification including the design and creation of content, skill development and competency assessments.

• Continue to provide online and in person training while maintaining a high-quality seamless user experience.

Director of Faculty/Staff Development | NYIT College of Osteopathic Medicine | 2006 - 2015

• Leader of a skilled team in the design, installation, and operation of lecture capture, digital video recording, video editing and streaming video distribution systems.

• Provide formal and on-demand training for individuals of diverse skill levels to ensure and support digital literacy.

• Supervise the execution and deployment of projects from inception to delivery including requirements gathering, defining scope, managing stakeholders, coordinating implementation and post-launch support.

• Manage cross-functional teams while coordinating effective communication and providing clear and objective reports of project status.

• Analyze and evaluate system development lifecycle including infrastructure design, testing efficiencies and compatibilities, troubleshooting, researching and implementing solutions.

• Assess technical issues in order to comprehend and communicate existing and potential project requirement gaps.

• Conduct quality assurance reviews of various software implementations to provide input on functional requirements, product design, and potential issues.

• Manage quality control while anticipating and planning for risk.

• Administer budget, recommend purchases and weighing return on investment.

Technology & Communications Coordinator | YMCA of Greater New York | 1998 - 2005

• Established and maintained a Computer Learning Center, managed relationships among staff, instructors, and students, and designed year-round technology curriculum including computer camp programming.

• Designed all printed promotional materials including program guides, e-newsletters, flyers, invitations, and presentations to support and comply with company’s brand and mission.

• Developed, planned and implemented engaging curriculum for year round technology classes while identifying the needs of students.

• Installed applications, upgraded PCs, and provided overall general maintenance of a Windows network.

• Responsible for developing and maintaining a corporate-approved operating budget.